Web Design / SEO / Copywriting
(
Florist / Weddings
)

Westerleigh Flowers

Overview

From a home based start-up florest to a yearly booked out business woman. Our mission with the redesign of the Westerleigh Flowers website was straightforward, to leverage organic traffic and enhance conversion rates in the highly competitive world of floral design. Starting with a rudimentary Wix website, initially crafted by the customer, our objective was clear: to transition the platform to WordPress while injecting it with a fresh identity that resonates with the refined preferences of the wedding flower market. Through meticulous design refinements and a keen focus on SEO optimisation, we aimed to boost the website's visibility and appeal, ensuring it not only attracts but also converts visitors effectively.

Sector:
Florist / Weddings
Client:
Westerleigh Flowers
Services:
Web Design / SEO / Copywriting

Introduction

This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Our Key Deliverables

- Redesigned website with improved user interface and experience.

- SEO optimisation strategies for enhanced organic visibility.

- Mobile-optimised website design.

- Streamlined communication and response processes.

SEO Results

Number one for searching terms such as 'South Coast Loft Conversions' on Google.

When you're at the top, you save a huge sum of money not having to pay for Googles Ads that can be as expensive at £6 per click depending on how competitive the keywords are.

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A flexible solution with seamless integration into Webflow as a platform — delivering intuitive brand management and the power of customization.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Lockup
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Lockup
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Branch location sign
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Van wrap design
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Billboard design
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
From the meticulous design of their award-winning website to the strategic deployment of SEO techniques, our collaboration has positioned BMC as a prominent player in the competitive loft conversion industry.

Typography

No-nonsense typography with weight and clarity. Chosen to communicate confidence at every scale, from business cards to billboards.

Nunito
The quick fox goes with the flow.
The quick fox goes with the flow.
Nunito
/
Extra Light
AaBb0123
Nunito
/
Regular
AaBb0123
Nunito
/
Bold
AaBb0123

Colours

Brick orange and slate grey nod to the materials and environment of the construction industry. The palette is bold, functional and built to carry across every surface with impact.

Medium Jungle Green
HEX:
#223d34
RGB:
34 / 61 / 52
CMYK:
44 / 00 / 15 / 76
Tuscany
HEX:
#bc9e95
RGB:
188 / 158 / 149
CMYK:
00 / 16 / 21 / 26
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Slate Grey 70
HEX:
#606060
RGB:
96 / 96 / 96
CMYK:
61 / 53 / 52 / 24
Slate Grey 50
HEX:
#8D8D8D
RGB:
141 / 141 / 141
CMYK:
47 / 39 / 39 / 03
Slate Grey 30
HEX:
#BABABA
RGB:
186 / 186 / 186
CMYK:
27 / 22 / 22 / 00
Slate Grey 10
HEX:
#E8E8E8
RGB:
232 / 232 / 232
CMYK:
08 / 06 / 06 / 00

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