From the very beginning, Sparkling Clean was built on passion, hard work and exceptional attention to detail. What started as a husband-and-wife team with a vision to create a premium cleaning service has quickly grown into a thriving business trusted by both homeowners and large corporate clients across London.
We worked closely with the founders to create a complete brand identity and website experience inspired by the elegance and sophistication of London’s most luxurious hotels. Every detail of the branding and website design was carefully considered to reflect the high standards, professionalism and premium service that Sparkling Clean delivers.
As the business has grown, so has the team — expanding from a small local operation into a recognised cleaning company now taking on larger commercial contracts alongside their regular domestic services. The new website was designed not only to elevate their image but also to support future growth with a fully custom-built platform that can scale as the business continues to expand.
Alongside their cleaning services, Sparkling Clean also introduced their own eco-friendly cleaning range. Sustainability was an important part of the overall design approach, with the branding and packaging created to seamlessly align with the wider visual identity of the business.
The result is a refined, modern brand that has helped transform a local cleaning company into a premium service business with a strong presence, growing reputation and a platform built for long-term success.
Our Key Deliverables
Fully optimised custom-built websiteImproved website speed and overall performance.
Top positions on Google for over 80% of researched target search terms.
Strong organic growth with £0 Google Ad spend.
SEO-focused structure designed to increase long-term visibility.
Increased local search presence for both domestic and commercial cleaning services.
Why They Chose Us
Custom-built website
Fully SEO optimised
Full brand identity + design system
Ongoing support
Hover over link five
Logo
The circular logo gives a sense of community and inclusion for the brand, and sits well across all applications.
Logo Applications
From the creation of a vibrant logo to the design of swing tags and postal bags, every element was curated to mirror the brand's lighthearted personality.
By combining luxury-inspired branding with a growth-focused website, we helped Sparkling Clean transform from a small local cleaning team into a premium business ready to take on larger clients, expand its services and grow with confidence.
Typography
We use Futura because it doesn’t try too hard. It’s confident, punchy and straight to the point, just like the brand. No fluff, no faff - just clean, geometric type that holds its own on a tee or a sticker.
Colours
Dinlo’s palette leans into muted greens and moody greys. It’s understated and refuses to scream for attention. The tone sits right where we want the brand to be: confident, not loud.
The House Of
Holloway
Company Number - 15379432,
VAT Number - 486532853
