Branding / Web Design / SEO / Email Marketing
(
Fashion
)

Dinlo

Overview

At The House Of Holloway, our collaboration with Dinlo represents more than just a project; it's a partnership with a brand that embodies style, humour, and community spirit. Dinlo, a family-fun local business in Portsmouth, holds a special place in our hearts, resonating with its unique blend of playful irreverence and commitment to community welfare.

Sector:
Fashion
Client:
Designer Dinlo
Services:
Branding / Web Design / SEO / Email Marketing

Introduction

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Our Key Deliverables

Our journey with Dinlo began with crafting more than a logo, but a distinctive brand identity that captures the essence of Portsmouth's local charm. From the creation of a vibrant logo to the design of swing tags and postal bags, every element was curated to mirror the brand's lighthearted personality. The website we built serves as a digital playground, inviting visitors to explore Dinlo's offerings with the same sense of whimsy and warmth found in the streets of Portsmouth.Beyond aesthetics, our involvement extended to creating captivating image styles and videos that bring Dinlo's narrative to life. Our comprehensive approach also covered strategic email marketing, social media campaigns, and SEO efforts, ensuring that Dinlo's voice resonates across digital landscapes.

SEO Results

Number #1 for search terms like  'Dinlo Clothes', 'Dinlo Tshirts' and 'Dinlo Hoodies' (to name a few) on Google.

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A flexible solution with seamless integration into Webflow as a platform — delivering intuitive brand management and the power of customization.
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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Lockup
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Lockup
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White t-shirt
Gift card
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Sticker
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Our passion for storytelling, coupled with a keen understanding of Dinlo's slag terms, has fostered a relationship built on shared laughter, shared goals, and shared success.

Typography

We use Futura because it doesn’t try too hard. It’s confident, punchy and straight to the point, just like the brand. No fluff, no faff - just clean, geometric type that holds its own on a tee or a sticker.

Futura
The quick fox goes with the flow.
The quick fox goes with the flow.
Futura
/
Regular
AaBb0123
Futura
/
Bold
AaBb0123

Colours

Dinlo’s palette leans into muted greens and moody greys. It’s understated and refuses to scream for attention. The tone sits right where we want the brand to be: confident, not loud.

Axolotl
HEX:
#597063
RGB:
89 / 112 / 99
CMYK:
21 / 00 / 12 / 56
Dark Charcoal
HEX:
#2e302f
RGB:
46 / 48 / 47
CMYK:
04 / 00 / 02 / 81
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
PMS:
Black C
Copied
Slate Grey 70
HEX:
#606060
RGB:
96 / 96 / 96
CMYK:
61 / 53 / 52 / 24
Slate Grey 50
HEX:
#8D8D8D
RGB:
141 / 141 / 141
CMYK:
47 / 39 / 39 / 03
Slate Grey 30
HEX:
#BABABA
RGB:
186 / 186 / 186
CMYK:
27 / 22 / 22 / 00
Slate Grey 10
HEX:
#E8E8E8
RGB:
232 / 232 / 232
CMYK:
08 / 06 / 06 / 00

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