NextGen Flooring
At The House of Holloway, we don’t just build websites, we create brands. NextGen Flooring came to us as a startup, needing everything from a name to a fully realised digital presence. Our challenge was clear: craft an identity that stands out in a competitive market while ensuring long-term SEO success.
Our Key Deliverables
- Brand Naming & URL Selection: A name isn’t just a name—it’s a foundation for success. We carefully chose NextGen Flooring’s name and domain, ensuring strong brand recall and SEO optimisation.
- Full Brand Strategy & Design System: More than just a logo, we delivered a scalable and cohesive design system, arming the owner, Danny, with a brand identity that’s instantly recognisable and easy to implement.
- Custom Website Development: Built from the ground up—no templates, no limitations. This custom site is designed for performance, user experience, and SEO dominance.
- Strategic SEO Implementation: From the start, SEO has been a priority. Each flooring type has its own dedicated page with location-specific optimisation, ensuring maximum search visibility.
- Campaign Marketing Plan: We didn’t stop at the website. We developed a content roadmap, equipping Danny with a structured approach to social media and marketing efforts.
Next Gen Flooring is performing really well from an SEO perspective, which is interesting because the original focus was never purely lead generation through Google. The priority was creating a premium website that reflected the quality of their commercial work and ensured clients could easily find them when searching the company name. The strong SEO performance has been a great added benefit alongside the branding side of the project.
Why They Chose Us
Custom-built website
Fully SEO optimised
Full brand identity + design system
Ongoing support
Hover over link five
Logo
The mark reinforces strength and reliability while keeping the overall look clean, modern and easy to apply across real-world materials.
Logo Applications
The NextGen Flooring logo is built for impact and flexibility. Its compact, block-based structure works seamlessly across vans, uniforms and signage, maintaining legibility at all sizes.
Our work with NextGen Flooring goes beyond a website, this is a brand and full design system built for long term success.
Typography
We chose Lato for its clean, geometric structure and modern versatility. It gives NextGen Flooring a sharp, accessible voice that feels contemporary without sacrificing clarity or professionalism.
Colours
NextGen Flooring’s identity pairs bold colour with clean confidence to reflect their straight-talking service and trusted reputation. It’s designed to feel professional, energetic and built on experience.
The House Of
Holloway
Company Number - 15379432,
VAT Number - 486532853
