Branding

/

Web design

(

Construction/Tradesman

)

Everyday Roofing

Overview

Everyday Roofing needed a brand and website that would carry the same weight as their workmanship. They had a solid track record in the field but lacked the digital presence to back it up. Our role was to create a visual identity and online platform that matched their reliability and set them up for long-term visibility.

Sector:

Construction / Tradesman

Client:

Everyday Roofing

Services:

Branding / Web Design / SEO

Our Key Deliverables

- Branding and Visual Identity: We created a bold, structured brand that communicates strength and professionalism. Every element, from colour to type, was chosen to reflect the solid, dependable nature of the business.
‍
- Website Design and Build: We used Webflow to introduce subtle motion and interaction while keeping the layout clean and functional. The build was guided by SEO principles, with structure and content designed to support strong search performance.
‍
- SEO and Content Strategy: The site was planned with search performance in mind from the start. We targeted a number of key service terms to improve visibility and help Everyday Roofing stand out in a crowded market.
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- Copywriting: We wrote all site content with a tone that is straightforward and professional. Messaging was crafted to build trust, encourage action and reflect the no-nonsense nature of the company.

SEO Results

Watch this space - the website is newly live and we will monitor data to ensure the best results.

Why They Chose Us

01

Custom-built website

02

Fully SEO optimised

03

Full brand identity + design system

04

Ongoing support

Hover over link five

Logo

The client's logo uses strong diagonal lines throughout, balancing weight with stability.

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A flexible solution with seamless integration into Webflow as a platform — delivering intuitive brand management and the power of customization.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Lockup

Lockup

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Built for bold visibility across every surface, the Everyday Roofing logo was designed to hold its own on everything from vans to hoardings.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

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Billboard design

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

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This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.

Our work with Everyday Roofing established a strong, structured brand supported by a performance-focused website and SEO strategy.

Typography

No-nonsense typography with weight and clarity. Chosen to communicate confidence at every scale, from business cards to billboards.

Alternate Gothic Extra Cond ATF

The quick fox goes with the flow.

The quick fox goes with the flow.

Colours

Brick orange and slate grey nod to the materials and environment of the construction industry. The palette is bold, functional and built to carry across every surface with impact.

Brick Orange

HEX:

#C46F22

RGB:

196 / 111 / 34

CMYK:

19 / 63 / 100 / 5

Slate Grey
‍

HEX:

#1C1C1C

RGB:

28 / 28 / 28

CMYK:

72 / 66 / 65 / 77

Color name

HEX:

#000000

RGB:

0 / 0 / 0

CMYK:

100 / 100 / 100 / 100

PMS:

Black C

Copied

Color name

HEX:

#000000

RGB:

0 / 0 / 0

CMYK:

100 / 100 / 100 / 100

PMS:

Black C

Copied

Slate Grey 70

HEX:

#606060

RGB:

96 / 96 / 96

CMYK:

61 / 53 / 52 / 24

Slate Grey 50

HEX:

#8D8D8D

RGB:

141 / 141 / 141

CMYK:

47 / 39 / 39 / 03

Slate Grey 30

HEX:

#BABABA

RGB:

186 / 186 / 186

CMYK:

27 / 22 / 22 / 00

Slate Grey 10

HEX:

#E8E8E8

RGB:

232 / 232 / 232

CMYK:

08 / 06 / 06 / 00

Patterns

Our pattern was created by using an isometric grid, and gives a three-dimensional feel to the brand.

The triangular shape connotes roofing, but more important is the strongest shape in nature and gives solidity to the identity.

We have used these shapes across all touchpoints. Creating additioinal shapes out of the triangles is a versatile and interesting use of the pattern.

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