The House of Holloway, we were approached by The Partridge Retreat after they had a disappointing experience with a local website and marketing agency. Their previous website, built from using an Elementor template, was just about functional and was not a custom site. The site was riddled with issues—layout caching problems, placeholder text, no proper heading hierarchy, missing alt text, poor site speed, and an ineffective booking plugin. These issues meant it had very little chance of ranking on Google. The Partridge Retreat needed a complete digital transformation to truly reflect their premium offering of luxury glamping in Essex.
Our Key Deliverables
- Fully optimise their website, addressing layout caching, text issues, and site speed.
- Proper heading structure (H1, H2, H3) and alt text for all images to enhance accessibility and SEO.
- Installation of a new, user-friendly booking system to streamline reservations.
- Development of a robust backlink strategy for improved search engine visibility.
- Fully mobile-optimised site design for seamless browsing on all devices.
- Comprehensive on-page SEO strategies to target high-conversion keywords.
SEO Number One! See for yourself... Within just a few months, The Partridge Retreat has seen their website climb to the top of Google for multiple high-value search terms, such as:
Accessible Glamping Essex Coastal glamping Essex Glamping retreats Essex Luxury camping Essex Luxury glamping Essex Romantic glamping Essex The Partridge Retreat Essex luxury retreats Glamping pods Essex Essex glamping with hot tub Essex getaway Glamping with hot tub Essex
By targeting these specific terms and implementing a robust backlink strategy, we positioned The Partridge Retreat as a top contender in the luxury glamping market.
What We Delivered
Our meticulous approach to optimising The Partridge Retreat’s website not only resolved all technical issues but also revamped its digital presence. The combination the fully optimised design, a fully functional booking system, and a comprehensive SEO strategy resulted in rapid improvements in both site performance and search engine rankings.
Why Is This So Important
As a start-up business, The Partridge Retreat’s SEO positions are crucial for their success. It’s vital that potential guests can find them directly through search engines, rather than relying on third-party booking sites like Airbnb or Hotels.com. By improving their search engine rankings, The Partridge Retreat can ensure that all bookings come directly through their website. This enables them to avoid the hefty affiliate and broker fees that these platforms charge, allowing the family-run business to keep a larger share of the revenue. In a competitive market, strong SEO is the key to growing their business sustainably and ensuring long-term profitability.
