LA Electrical & The House Of Holloway
Client
La Electrical
Sector
Construction & Trades
Services
Website Design and Build - SEO - Copy Writing
Website
Contact Us
Email - Info@thehouseofholloway.comCall - 07590026158CONTACT USOur Brief
LA Electrical is a Portsmouth-based team of electricians, and this was their very first website. They came to us with a logo and a clear vision: to build an online presence from the ground up that would help them compete locally and attract consistent work. We guided them through everything, from choosing the right domain name to shaping their brand tone, writing optimised content, and creating a sleek, professional website. A key part of the project was implementing localised SEO—not just for Portsmouth, but also for the surrounding areas. We developed multiple SEO-focused landing pages, each tailored to different cities and suburbs, using best practices to avoid duplicate content issues and ensure compliance with Google’s guidelines. We also supported the team by setting up and optimising their Google Business Profile to drive visibility in local searches.
Our Key Deliverables
– Domain name registration and brand development
– Custom WordPress site with service-led layout
– SEO-optimised copy for local visibility
– Google Business setup for enhanced local search performance
- Keyword Research
- Localised duplicate homepages for SEO
– Custom WordPress site with service-led layout
– SEO-optimised copy for local visibility
– Google Business setup for enhanced local search performance
- Keyword Research
- Localised duplicate homepages for SEO
SEO
Local Visibility for a Local Business
We focused on local SEO from the start, helping LA Electrical rank for search terms like:
- Electricians Portsmouth
- Emergency electrician Portsmouth
- Rewiring specialists Hampshire
- Domestic and commercial electrical services
We also set up and optimised their Google Business profile to ensure they appear in map packs and local listings—crucial for trade businesses.
Watch this space -
This website has only been live for a few weeks, but one thing to note we are already above UBS in the US on Google.
Local Visibility for a Local Business
We focused on local SEO from the start, helping LA Electrical rank for search terms like:
- Electricians Portsmouth
- Emergency electrician Portsmouth
- Rewiring specialists Hampshire
- Domestic and commercial electrical services
We also set up and optimised their Google Business profile to ensure they appear in map packs and local listings—crucial for trade businesses.
Watch this space -
This website has only been live for a few weeks, but one thing to note we are already above UBS in the US on Google.
What We Delivered
We created a clean, trustworthy digital presence that reflected LA Electrical’s professionalism and reliability. From content creation and brand guidance to a fully responsive WordPress website, we supported every step of their first digital launch. In addition to setting up their Google Business Profile, we delivered a smart local SEO strategy by building out multiple location-based homepage variants. These pages were carefully structured to target key towns and cities around Portsmouth—each with unique content and metadata to avoid duplicate content penalties while capturing local search traffic. This approach ensures LA Electrical ranks in multiple relevant areas, helping them grow their reputation and client base across the region.
