At The House of Holloway, we don’t just build websites—we create brands. NextGen Flooring came to us as a startup, needing everything from a name to a fully realised digital presence. Our challenge was clear: craft an identity that stands out in a competitive market while ensuring long-term SEO success.
Our Key Deliverables
- Brand Naming & URL Selection: A name isn’t just a name—it’s a foundation for success. We carefully chose NextGen Flooring’s name and domain, ensuring strong brand recall and SEO optimisation.
- Full Brand Strategy & Design System: More than just a logo, we delivered a scalable and cohesive design system, arming the owner, Danny, with a brand identity that’s instantly recognisable and easy to implement.
- Custom Website Development: Built from the ground up—no templates, no limitations. This custom site is designed for performance, user experience, and SEO dominance.
- Strategic SEO Implementation: From the start, SEO has been a priority. Each flooring type has its own dedicated page with location-specific optimisation, ensuring maximum search visibility.
- Campaign Marketing Plan: We didn’t stop at the website. We developed a content roadmap, equipping Danny with a structured approach to social media and marketing efforts.
SEO Watch this space - This website has only been live for one day, but we get to the top.
What We Delivered
Our work with NextGen Flooring goes beyond a website—this is a brand built for long-term success.
- Custom Brand Identity: A fully developed brand strategy, from logo to design system, creating a cohesive and professional image.
- SEO-Driven Website: A custom-built site optimised for search, without relying on page builders like Divi or Elementor, ensuring the best performance.
- Dedicated Service Pages: Each flooring type has its own page, complete with location-based SEO, increasing visibility for targeted searches.
- Ongoing SEO Management: We continue to refine and enhance NextGen Flooring’s online presence, ensuring it remains competitive in search rankings.
- Campaign & Social Strategy: A structured marketing plan providing NextGen Flooring with content ideas and direction for future growth.