Kit London & The House Of Holloway
Client
Kit London
Sector
Property & Development
Services
Website Design and Build – SEO
Website
Contact Us
Email - Info@thehouseofholloway.comCall - 07590026158CONTACT USOur Brief
Kit London is a property development and planning consultancy that works with architects and engineers to unlock the potential in underused or unloved land. From concept to planning, they create development-ready land for housing projects, often selling with planning permission in place. Their original Squarespace website was holding them back—not only due to the clunky templated design and heavy code but also because of deeper SEO issues. They had a history of spammy backlinks from previous campaigns, which were harming their domain authority and overall search engine reputation. The House of Holloway was brought in to rebuild the site on WordPress, elevate their brand positioning, and restore trust with Google through improved structure and a long-term SEO strategy.
Our Key Deliverables
– A modern, SEO-optimised WordPress site built from scratch
– Clear messaging to explain Kit London’s unique process
– Sleek, professional design to appeal to investors and partners
– A simplified user journey, tailored for property professionals and landowners
- Keyword research & targeting
- Disavow of any 'spammy' links
– Clear messaging to explain Kit London’s unique process
– Sleek, professional design to appeal to investors and partners
– A simplified user journey, tailored for property professionals and landowners
- Keyword research & targeting
- Disavow of any 'spammy' links
SEO
Improved Rankings for the Right Keywords
By switching to a custom WordPress build, we removed all unnecessary code, making the site significantly faster and more SEO-friendly. We created focused landing pages and keyword-targeted content to support rankings for terms such as:
- Land sourcing experts London
- Sell land with planning permission
- Unlock value from backland plots
- Development opportunity sites UK
The results? Faster indexing, more relevant traffic, and growing organic reach with no reliance on paid ads.
Improved Rankings for the Right Keywords
By switching to a custom WordPress build, we removed all unnecessary code, making the site significantly faster and more SEO-friendly. We created focused landing pages and keyword-targeted content to support rankings for terms such as:
- Land sourcing experts London
- Sell land with planning permission
- Unlock value from backland plots
- Development opportunity sites UK
The results? Faster indexing, more relevant traffic, and growing organic reach with no reliance on paid ads.
What We Delivered
We built Kit London a sleek, high-performance website that truly reflects the intelligence and creativity they bring to land development. With a cleaner site structure, elevated design, and strategic content layout, the new site not only looks the part—it functions as a business tool. Whether they’re presenting to architects, councils, or investors, Kit London now has a digital presence to match their credibility.
