Graham Browne Tailors & The House Of Holloway
Graham Browne Bespoke Tailors, a distinguished London tailor with a legacy of over 50 years, has been predominantly reliant on word-of-mouth referrals, a testament to the craftsmanship of Russell, Abdul, and Tom. Acknowledging the evolving digital landscape, Graham Browne recognises the necessity for a robust digital strategy to complement its traditional success. The existing website, untouched for over 15 years, presented challenges, particularly in mobile accessibility. The objective is to undertake a comprehensive business refresh, embracing the digital era, and entrusting The House Of Holloway to lead this transformative journey.
Our Key Deliverables
- Modernised Website: A visually appealing and modern website that reflects the sophistication of Graham Browne's bespoke tailoring.
- Increased Online Reach: Improved online visibility leading to increased customer acquisition beyond traditional word-of-mouth channels.
- Enhanced User Experience: A mobile-responsive design ensuring an optimal user experience across various devices.
- Comprehensive Digital Presence: A holistic digital strategy implemented by The House Of Holloway, covering SEO, social media, and content creation, ensuring a strong and cohesive online presence.
Content Creation - A Bespoke Journey Captured in Every Stitch
Capturing Bespoke Excellence, The Importance of Graham Browne's Visual Story. Bespoke suits are their masterpieces, The House Of Holloway embarked on a visual journey to showcase the craftsmanship beyond comparison. Rejecting stock images, we spent a few days capturing the meticulous artistry within the atelier, from skilled tailors at work to fabrics whispering tales of sophistication.
Our lens extended to the cobbled streets of London, where Graham Browne's legacy converges with vibrant city life. Here, we documented not just suits but the moments of anticipation, excitement, and satisfaction shared between tailors and customers. The result? A cinematic hero video that unravels the bespoke journey, each frame a testament to Graham Browne's dedication to crafting extraordinary suits. For Graham Browne, bespoke isn't just a service; it's a narrative, and our visual storytelling ensures this narrative resonates with the world.
What We Delivered
The House Of Holloway delivered a modernised website that seamlessly blends the heritage of Graham Browne's bespoke tailoring with contemporary digital aesthetics. The website now stands as a captivating showcase of craftsmanship and sophistication, drawing visitors into the world of bespoke elegance. Our comprehensive digital strategy has not only increased online visibility but also diversified customer acquisition channels, helping Graham Browne reach new audiences.
Why Graham Browne Loves Their New Digital Presence
Our collaborative approach, attention to detail, and commitment to excellence have fostered a strong partnership. Graham Browne values the ongoing collaboration, praising our dedication to preserving tradition while navigating the ever-evolving digital landscape.
Graham Browne looks forward to a continued partnership, confident that we will play a pivotal role in propelling the brand towards sustained success in the digital age.
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