Start-Up Package

Branding, Website Design and Build, SEO, Copywriting 

Everyday Roofing needed a brand and website that would carry the same weight as their workmanship. They had a solid track record in the field but lacked the digital presence to back it up. Our role was to create a visual identity and online platform that matched their reliability and set them up for long-term visibility.

- Branding and Visual Identity: We created a bold, structured brand that communicates strength and professionalism. Every element, from colour to type, was chosen to reflect the solid, dependable nature of the business.

- Website Design and Build: We used Webflow to introduce subtle motion and interaction while keeping the layout clean and functional. The build was guided by SEO principles, with structure and content designed to support strong search performance.

- SEO and Content Strategy: The site was planned with search performance in mind from the start. We targeted a number of key service terms to improve visibility and help Everyday Roofing stand out in a crowded market.

- Copywriting: We wrote all site content with a tone that is straightforward and professional. Messaging was crafted to build trust, encourage action and reflect the no-nonsense nature of the company.

Our work with Everyday Roofing established a strong, structured brand supported by a performance-focused website and SEO strategy.

- Bold Brand Identity: A confident, clearly defined visual identity designed to reflect the strength and reliability of the business.

- Webflow Website Build: A custom site built in Webflow, incorporating motion and interaction while maintaining clarity. The design supports both user experience and SEO best practices.

- Targeted Service Pages: Each core service has its own dedicated page, structured around key search terms to increase visibility in competitive local markets.